Design and extend XDM schemas (profile, experience events), define datasets, dataflows, and mappings.
Implement batch and streaming ingestion (S3, GCS, Kafka, HTTP, SDK) with quality checks and error handling.
Configure Identity Service (namespaces, ID stitching, merge policies) and validate profile completeness.
Troubleshoot profile joins, stitching, and audience eligibility issues.
Build and operationalize audiences/segments with rule/computed attributes and monitor realization.
Configure destinations (Adobe, paid media, CRM) with mappings, privacy labels, and delivery schedules.
Implement Adobe Web/Mobile SDKs via Adobe Tags (Launch), rules, and custom events.
Validate data collection, consent flows, and instrumentation using Adobe Debugger/Assurance.
Apply DULE labels, consent, and Privacy Service; manage sandboxes, documentation, and SLAs.
Use Query Service for validation, QA, and analytics; build dashboards for pipelines and segments.
Collaborate with product, marketing ops, data engineering, and security teams to deliver use cases.
Contribute to best practices, naming standards, templates, and reusable patterns.
3–7 years in data/marketing engineering or digital analytics.
2+ years hands-on experience with Adobe Experience Platform / Real-Time CDP.
Strong knowledge of:
XDM schemas, Data Prep, Identity Service, Profile Service, Segment Builder, Destinations.
Adobe Tags (Launch) and Web/Mobile SDK implementation.
SQL, JSON, APIs (Postman), payload troubleshooting.
Git/GitHub and Agile project delivery (Jira/Azure DevOps).
Excellent communication skills with ability to document solutions and conduct stakeholder sessions.
Experience with Adobe Journey Optimizer (AJO), Adobe Target, Campaign, or Marketo integrations.
Exposure to streaming platforms (Kafka, Pub/Sub, Kinesis) and pipelines (Airflow, DBT).
Cloud knowledge, preferably GCP (BigQuery, Pub/Sub, Cloud Run/Functions).
Familiarity with privacy & compliance frameworks (GDPR/CCPA) and Adobe Privacy Service.
Adobe Certifications (Real-Time CDP, Analytics, Target).